Brand

The marks, the palette, the rules. For press, and for anyone building beside us. Four marks, one house: CypherPunks, ETCH’D, GRAILS and HASH’D. The whole identity is built to stay out of the way, black, paper and a monospace voice, because on every surface we make, the art does the talking.

THE MARKS

Every mark ships in one colour only, black on light, white on dark. Download any of them as SVG, or PNG at 1024 pixels.

THE PALETTE

Black and paper carry everything, grey does the quiet work between them. The gold speaks rarely. Click a colour to copy it.

TYPOGRAPHY

Everything is set in JetBrains Mono, an open source family (OFL). Download it from the source, TTF and OTF ride in the official package.

Aa
300The home of digital art.
400The home of digital art.
700The home of digital art.
EVERYTHINGJetBrains Mono, weights 300 to 700
LABELSuppercase, letterspaced, small
NUMBERStabular, always: money aligns
DOWNLOAD THE FAMILYGOOGLE FONTS
USAGE
DOuse a mark solid, one colour, black or white, on a quiet ground
CLEARSPACEkeep a mark’s own centre-square of empty space around it
NEVERstretch, rotate, outline, gradient, shadow, recolour, or redraw
NEVERimply endorsement; the marks identify us, not partners
NAMESCYPHERPUNKS, ETCH’D, GRAILS, HASH’D, always caps, apostrophes kept
BOILERPLATE

For press, one paragraph per brand. Copy them whole.

Questions, or a use the rules don’t cover: kenny@cypherpunks.art