The marks, the palette, the rules. For press, and for anyone building beside us. Three marks, one house: CypherPunks, then ETCH'D, then HASH'D. The whole identity is built to stay out of the way, black, paper, and a monospace voice, because on every surface we make, the art does the talking.
The punk. 10,000 characters, one a day at auction until 2053. The mark ships in one colour only, black on light, white on dark.
The onchain marketplace, a CypherPunks product. Five squares, the 0xC0DE seal drawn.
Black and paper carry everything, grey does the quiet work between them. The gold speaks rarely.
Everything is set in JetBrains Mono, an open source family (OFL). Download it from the source, TTF and OTF ride in the official package.
For press, one paragraph per brand, copy them whole:
CypherPunks is 10,000 fully onchain characters, sold one a day at open auction until 2053. The house builds beside them: ETCH'D, the onchain marketplace where every byte of every artwork is written into the chain itself, and HASH'D, the digital art editorial. The art outlives every server, including ours.
ETCH'D is the onchain marketplace: every byte of every artwork is written into the chain itself, so the file IS the token. Artists press their work through their own immutable contracts, sales run onchain with a 1% press fee, and the art outlives every server, including ours. ETCH'D is a CypherPunks product.
HASH'D is the digital art editorial: essays on the artists, the works, and the mechanics of art that lives onchain, readable on the page and narrated in audio. HASH'D is a CypherPunks product.